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"Unconscious" CSR as a Strategic Tool to Enhance the Enterprise’s Competitiveness

Author

Listed:
  • Wioletta Skibińska

    (Czestochowa University of Technology)

  • Iga Kott

    (Czestochowa University of Technology)

  • Katarzyna Sukiennik

    (Czestochowa University of Technology)

  • Tomasz Szczepanik

    (Czestochowa University of Technology)

Abstract

It seems that the knowledge of the Corporate Social Responsibility concept is, mainly, a domain of large corporations and companies. Small, medium and micro enterprises rarely introduce CSR strategy, or use the so-called. 'Unconscious CSR' while performing its activities. Activities in the field of Corporate Social Responsibility are therefore conducted with less attention or even neglected. Meanwhile, the Corporate Social Responsibility concept can also be an important strategic tool to improve the competitiveness of the companies from SME sector. It helps to build a competitive advantage in the market, strengthen relationships with internal and external stakeholders, and above all be a stimulus to boost innovation companies. It simply worth to invest in CSR. This article present, the short characteristics of CSR concept, and also describes the activities, in accordance with CSR concept, and thus contributing to increase.

Suggested Citation

  • Wioletta Skibińska & Iga Kott & Katarzyna Sukiennik & Tomasz Szczepanik, 2015. ""Unconscious" CSR as a Strategic Tool to Enhance the Enterprise’s Competitiveness," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2015),, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb015:101-110
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