IDEAS home Printed from https://ideas.repec.org/h/pkk/meb013/167-180.html
   My bibliography  Save this book chapter

The Depiction of Advertising Industry in Novels and Their Incorporation in Education

Author

Listed:
  • Árpád Ferenc Papp-Váry

    (Budapest College of Communication and Business)

Abstract

While many quantitative methods are available to judge advertising profession, yet no or limited qualitative research is available. This study aims to do the latter with a unique approach analysing how various novels portray the advertising profession. The author of this article recommends that besides textbooks, novels based on the advertising industry should also be recommended to the students’ attention. By reading these novels they may get a more exact and authentic representation, see the pros and cons of the advertising industry, and find out if they really have the motivation and persistence for this profession

Suggested Citation

  • Árpád Ferenc Papp-Váry, 2013. "The Depiction of Advertising Industry in Novels and Their Incorporation in Education," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2013),, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb013:167-180
    as

    Download full text from publisher

    File URL: http://www.kgk.uni-obuda.hu/sites/default/files/12_Papp-Vary.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkk:meb013:167-180. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexandra Vécsey (email available below). General contact details of provider: https://edirc.repec.org/data/gkbmfhu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.