The Use of Sports Celebrities in Advertising: Best and Worst Practices
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References listed on IDEAS
- Dan Horsky & M. R. Rao, 1984. "Estimation of Attribute Weights from Preference Comparisons," Management Science, INFORMS, vol. 30(7), pages 801-822, July.
- Wade D. Cook & Lawrence M. Seiford, 1982. "On the Borda-Kendall Consensus Method for Priority Ranking Problems," Management Science, INFORMS, vol. 28(6), pages 621-637, June.
- Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
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