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Country slogans and logos: findings of a benchmarking study

Author

Listed:
  • Árpád Papp-Váry PhD

    (Budapest College of Communication and Business)

Abstract

The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that creating a coherent visual and verbal identity plays a key role in the global competition for tourists, investors and customers. However, even the most brilliant logo and slogan is powerless if it is not backed up by a comprehensive branding system.

Suggested Citation

  • Árpád Papp-Váry PhD, 2010. "Country slogans and logos: findings of a benchmarking study," Proceedings-8th International Conference on Mangement,Enterprise and Benchmarking (MEB 2010),, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb010:199-208
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    File URL: http://kgk.uni-obuda.hu/sites/default/files/14_PAPP-VARYARPAD.pdf
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