IDEAS home Printed from https://ideas.repec.org/h/pkk/meb008/377-383.html
   My bibliography  Save this book chapter

CRM rendszerek implementálása

In: 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings

Author

Listed:
  • István Szûts

    (Budapest Tech, VMI)

  • Zoltán Bátori

    (University of West Hungary)

Abstract

A CRM rendszerek olyan, a vállalati információs rendszerek közé sorolható speciális megoldások, amelyek elsõdleges célja, a hosszú távon is megbízható és jövedelmezõ ügyfélkapcsolatok kialakítása. Ezen különleges cél a CRM rendszerek vállalati implementálásának folyamatát is számos módon megkülönbözteti más információs rendszerek bevezetésétõl. Cikkünk célja a CRM rendszerek életciklus modelljének olyan módon történõ bemutatása, amely rámutat ezen rendszerek implementálásának sajátosságaira.

Suggested Citation

  • István Szûts & Zoltán Bátori, 2008. "CRM rendszerek implementálása," Proceedings-6th International Conference on Management, Enterprise and Benchmarking (MEB 2008), in: György Kadocsa (ed.),6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, pages 377-383, Óbuda University, Keleti Faculty of Business and Management.
  • Handle: RePEc:pkk:meb008:377-383
    as

    Download full text from publisher

    File URL: http://kgk.uni-obuda.hu/sites/default/files/31_Szuts_Batori.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkk:meb008:377-383. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexandra Vécsey (email available below). General contact details of provider: https://edirc.repec.org/data/gkbmfhu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.