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CRM rendszerek implementálása

In: 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings


  • István Szûts

    () (Budapest Tech, VMI)

  • Zoltán Bátori

    () (University of West Hungary)


A CRM rendszerek olyan, a vállalati információs rendszerek közé sorolható speciális megoldások, amelyek elsõdleges célja, a hosszú távon is megbízható és jövedelmezõ ügyfélkapcsolatok kialakítása. Ezen különleges cél a CRM rendszerek vállalati implementálásának folyamatát is számos módon megkülönbözteti más információs rendszerek bevezetésétõl. Cikkünk célja a CRM rendszerek életciklus modelljének olyan módon történõ bemutatása, amely rámutat ezen rendszerek implementálásának sajátosságaira.

Suggested Citation

  • István Szûts & Zoltán Bátori, 2008. "CRM rendszerek implementálása," Proceedings-6th International Conference on Management, Enterprise and Benchmarking (MEB 2008),in: György Kadocsa (ed.), 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, pages 377-383 Óbuda University, Keleti Faculty of Business and Management.
  • Handle: RePEc:pkk:meb008:377-383

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