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CRM rendszerek implementálása

In: 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings

Listed author(s):
  • István Szûts


    (Budapest Tech, VMI)

  • Zoltán Bátori


    (University of West Hungary)

Registered author(s):

    A CRM rendszerek olyan, a vállalati információs rendszerek közé sorolható speciális megoldások, amelyek elsõdleges célja, a hosszú távon is megbízható és jövedelmezõ ügyfélkapcsolatok kialakítása. Ezen különleges cél a CRM rendszerek vállalati implementálásának folyamatát is számos módon megkülönbözteti más információs rendszerek bevezetésétõl. Cikkünk célja a CRM rendszerek életciklus modelljének olyan módon történõ bemutatása, amely rámutat ezen rendszerek implementálásának sajátosságaira.

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    This chapter was published in: György Kadocsa (ed.) 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, , pages 377-383, 2008.
    This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings-6th International Conference on Management, Enterprise and Benchmarking (MEB 2008) with number 377-383.
    Handle: RePEc:pkk:meb008:377-383
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