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Paradigmawechsel in der Marketingstrategie und in dem Organisationsverhalten

In: 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings

Listed author(s):
  • György Szabó


    (Budapest Tech, SZVI)

Registered author(s):

    Ein Auge des Forschers, der sich mit dem Thema der Wettbewerbfähigkeit beschäftigt, weint, das andere lacht. Lacht, da während Paradigmawechsel von der Seite der Wettkampfähigkeit ernähert wurde, konnte eine neue wettbewerbfähige Herausforderung in dem Marketings-und Organisationsverhalten gefunden werden. Diese kann als Beziehungsmarketing bzw Empowerment – also mit Begriffe der sozialen Konstruktionen definiert werden. Das andere Auge weint aber, weil die Zeichen des Paradigmawechsels, die die Unternehmenskultur verändern sollten, in der Zentralregion von Ungarn kaum zu spüren sind. Das mag die Ausbildung einer Wettbewerb behindernden Situation verursachen. Key words: Paradigmawechsel, marketing-begriffentwicklung, Organisation-Verhalten- Veränderung, Wettbewerbsfähigkeit-Entwicklung, Wettbewerbsfähigkeitsmodellen

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    This chapter was published in: György Kadocsa (ed.) 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, , pages 275-293, 2008.
    This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings-6th International Conference on Management, Enterprise and Benchmarking (MEB 2008) with number 275-293.
    Handle: RePEc:pkk:meb008:275-293
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