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Partition of the Customers in Insurance 4.0

In: Insurance 4.0

Author

Listed:
  • Bernardo Nicoletti

    (Temple University)

Abstract

The partition of the customers or market segmentation is essential in insurance 4.0. New customers are entering the market, such as the so-called millennials. Their approach to insurance is entirely different. For them and the remaining prospects, insurance companies need to rethink the customer segmentation strategy to target one person’s segment.

Suggested Citation

  • Bernardo Nicoletti, 2021. "Partition of the Customers in Insurance 4.0," Palgrave Studies in Financial Services Technology, in: Insurance 4.0, chapter 0, pages 139-146, Palgrave Macmillan.
    • Handle: RePEc:pal:psincp:978-3-030-58426-9_6
    DOI: 10.1007/978-3-030-58426-9_6
    as

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