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Patronage in the Financing of Social and Sustainable Projects

In: Financing Sustainable Development

Author

Listed:
  • Manuel Nieto-Mengotti

    (University of A Coruna, Economic Development and Social Sustainability Research Group (EDaSS))

  • Carmen Gago-Cortés

    (University of A Coruna, Economic Development and Social Sustainability Research Group (EDaSS))

Abstract

Traditionally, many companies have contributed, altruistically, to the generation of crowdfunding platforms as a space of knowledge and innovation where entrepreneurs develop their projects independently or in collaboration. The companies considered these platforms as an investment whose rate of return was transformed into a profitable improvement of its brand image. However, these platforms have evolved, in recent times, to generate real ecosystems of technological innovation, oriented to the propulsion of business projects of marked social trend, seeking to promote alternatives for social inclusion and green projects aimed at improving sustainability and the environment. These projects not only help improve both parameters, but also manage to generate beneficial externalities for the social economy and even for the sponsoring company itself.

Suggested Citation

  • Manuel Nieto-Mengotti & Carmen Gago-Cortés, 2019. "Patronage in the Financing of Social and Sustainable Projects," Palgrave Studies in Impact Finance, in: Magdalena Ziolo & Bruno S. Sergi (ed.), Financing Sustainable Development, chapter 0, pages 169-192, Palgrave Macmillan.
    • Handle: RePEc:pal:psifcp:978-3-030-16522-2_7
    DOI: 10.1007/978-3-030-16522-2_7
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