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The Role of Location in Hospitality Venture Success

Author

Listed:
  • Aymen Youssef

    (University of Madeira)

  • Valeria Levcenco

    (University of Madeira)

  • Eduardo Leite

    (OSEAN, CiTUR, University of Madeira)

  • Sandra Raquel Alves

    (OSEAN, CEOS.PP, ESTG, Polytechnic Institute of Leiria)

  • Rui Bertuzi

    (CEOS.PP, ISCAP, Porto Polytechnic)

  • Humberto Ribeiro

    (GOVCOPP; ESTGA, University of Aveiro)

Abstract

The location of a hospitality business is a critical factor influencing success. This chapter explores the strategic considerations involved in location decisions, including proximity to natural attractions, transportation networks, land costs, and the influence of government incentives. The research developed emphasizes how aligning operational practicalities, with market demand, can determine a project’s profitability. Using the case of the hotel Africa Jade Thalasso, located in Tunisia, this research illustrates how a strategic location can transform underdeveloped regions into thriving tourism destinations. It highlights the role of government incentives while promoting investment in underutilized regions as well. Finally, this chapter’s conclusions suggest that the development of an appropriate location strategy, coupled with supportive policies, can increase profitability, enhance guest satisfaction, and drive regional economic growth. Furthermore, this research is a contribution to entrepreneurs in the hospitality sector, which are advised to perform thoughtful location evaluations to ensure sustainable success and optimized returns.

Suggested Citation

  • Aymen Youssef & Valeria Levcenco & Eduardo Leite & Sandra Raquel Alves & Rui Bertuzi & Humberto Ribeiro, 2026. "The Role of Location in Hospitality Venture Success," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
    • Handle: RePEc:pal:pscchp:978-3-032-26500-5_16
    DOI: 10.1007/978-3-032-26500-5_16
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