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From Service Failure to Behavioural Intention: Perspectives on Malaysia

Author

Listed:
  • Shahzeb Hussain

    (Northumbria University)

  • Constantinos-Vasilios Priporas

    (Middlesex University)

  • Suyash Khaneja

    (World University of Design)

Abstract

This study examines the effects of service failure on service recovery expectations, of service recovery expectations on justice theories, of justice theories on post-recovery satisfaction, and of post-recovery satisfaction on behavioural constructs. Furthermore, the moderating effects of anger, past transactions, switching costs, and order frequency and size on the effect of service failure on service recovery expectations are also examined. The study is based on 430 samples collected in Kuala Lumpur, Malaysia. Structural equation modeling was used to analyse the data. The results suggest that all the direct hypotheses and most of the moderating effects were confirmed, but the moderating effects of order size and frequency were not confirmed. This is the first study to use the suggested model of Azemi et al. (2019). Furthermore, moderators including past transactions, switching costs, order frequency and order size were also used to examine the model.

Suggested Citation

  • Shahzeb Hussain & Constantinos-Vasilios Priporas & Suyash Khaneja, 2026. "From Service Failure to Behavioural Intention: Perspectives on Malaysia," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,, Palgrave Macmillan.
  • Handle: RePEc:pal:pscchp:978-3-032-26496-1_13
    DOI: 10.1007/978-3-032-26496-1_13
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