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Innovation Meets Tradition: Integrating Immersive Technologies for a Sustainable Future in Cultural Heritage

In: Business in a Turbulent Era, Volume I

Author

Listed:
  • Massimiliano Tufo

    (University of Sannio)

  • Paolo Esposito

    (University of Naples “Parthenope”)

Abstract

The chapter aims to investigate how visitor attendance in lesser-known cultural areas can be increased through the adoption of immersive technologies. For this purpose, it has implemented a multiple-case study exploring the endorsement of a set of digital transformation projects by three Italian cultural sites, including the 3D modelling of a cultural heritage building, the digitalization of the collection, the development of the social media strategy, and the education and accessibility projects. These immersive technologies, such as virtual and augmented reality, can create engaging experiences that attract tourists to these neglected regions. The case studies demonstrate how different site lead to similar solutions, which, while not directly replicable, must be adapted to the site-specific exogenous factors. Furthermore, they identified the key drivers and factors that contribute to the sustainable valorisation of cultural heritage, alongside a practical demonstration of the current technologies most commonly employed in cultural sites.

Suggested Citation

  • Massimiliano Tufo & Paolo Esposito, 2025. "Innovation Meets Tradition: Integrating Immersive Technologies for a Sustainable Future in Cultural Heritage," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Demetris Vrontis & Alkis Thrassou & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), Business in a Turbulent Era, Volume I, chapter 0, pages 293-313, Palgrave Macmillan.
    • Handle: RePEc:pal:pscchp:978-3-031-89798-6_13
    DOI: 10.1007/978-3-031-89798-6_13
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