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A Business Model Map in the Wealth Management Industry

In: Modern Bank Behaviour

Author

Listed:
  • Caterina Lucarelli
  • Simona Maggi

Abstract

Literature on strategic planning puts forward alternative choices that a company can make between standardization and customization of business processes, as suggested by the seminal works of Lampel and Mintzberg (1996) and Gilmore and Pine (1996, 1999). Recent studies reconsider mass customization (Salvador et al., 2009; Logina, 2010) and suggest that a designed mix of standardization/customization may drive alternative business models in the right direction (Sheehan and Vaidyanathan, 2007; Xia and Rajagopalan, 2009; Markides and Oyon, 2010; Berman, 2010).

Suggested Citation

  • Caterina Lucarelli & Simona Maggi, 2013. "A Business Model Map in the Wealth Management Industry," Palgrave Macmillan Studies in Banking and Financial Institutions, in: José Manuel Pastor Monsálvez & Juan Fernández Guevara Radoselovics (ed.), Modern Bank Behaviour, chapter 10, pages 200-220, Palgrave Macmillan.
    • Handle: RePEc:pal:pmschp:978-1-137-00186-3_11
    DOI: 10.1057/9781137001863_11
    as

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