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Opposition Emerges

In: Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962

Author

Listed:
  • James Greenhalgh

    (University of Lincoln)

Abstract

This chapter looks at the development of opposition to outdoor advertising from around the 1870s that betokens a fledgling set of ideas about what lived space was for and how the experience of it should be regulated. It illustrates the emergence of two strands of opposition: the first strand of was from local government, who were expanding attempts to regulate and control the urban environment in ever more detailed ways. Outdoor advertising control thus fits into broader patterns of improvement, inspection and regulation that characterised local government in the later nineteenth century. The second strand came from those who felt that outdoor advertising was a disruptive presence in the urban setting in ways that went beyond physical nuisance. Advertising was presented as a disfiguring beautiful and historic architecture, its content and influence on public morals were questioned, and its interference with the wellbeing of the population started to raise concerns amongst a small band of influential groups.

Suggested Citation

  • James Greenhalgh, 2021. "Opposition Emerges," Palgrave Studies in Economic History, in: Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962, chapter 0, pages 43-70, Palgrave Macmillan.
    • Handle: RePEc:pal:palscp:978-3-030-79018-9_3
    DOI: 10.1007/978-3-030-79018-9_3
    as

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