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Tourism Advertising and Propaganda During the Postwar. The Case of Barcelona

In: Inter and Post-war Tourism in Western Europe, 1916–1960

Author

Listed:
  • Saida Palou

    (University of Girona)

  • Beatriz Correyero

    (Catholic University of Murcia)

Abstract

After the civil war ended, the Francoist government, just as other nations such as France, Italy and Switzerland had done after World War I, utilized the development of tourism as the engine for the recovery of national unity and identity. The General Directorate of Tourism was, between 1939 and 1951, the organization in charge of managing state-sponsored tourism policies and advertising around three fundamental pillars: the creation of tourism awareness in the interior of the country, the attraction of the North American and European tourists and the control of movement within the national territory. The case of Barcelona was paradigmatic in many ways. With the end of the war, the city succumbed to the ideological guidelines of the new Francoist government. The purpose of this chapter is to analyze the Spanish tourism marketing and advertising in the first years of the postwar, offering a general overview and at the same time an approach to the Barcelona case.

Suggested Citation

  • Saida Palou & Beatriz Correyero, 2020. "Tourism Advertising and Propaganda During the Postwar. The Case of Barcelona," Palgrave Studies in Economic History, in: Carmelo Pellejero Martínez & Marta Luque Aranda (ed.), Inter and Post-war Tourism in Western Europe, 1916–1960, chapter 6, pages 129-158, Palgrave Macmillan.
    • Handle: RePEc:pal:palscp:978-3-030-39597-1_6
    DOI: 10.1007/978-3-030-39597-1_6
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    Keywords

    Barcelona; Tourism; Advertising;
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