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A Look Ahead: E-Biz in the New Millennium

In: branding@thedigitalage

Author

Listed:
  • Herbert Meyers
  • Richard Gerstman

Abstract

If you look at what is happening in the world today with respect to services such as television, radio, newspapers and telephony, you see it all moving toward digital signals or bits, the same medium as online services and the Internet. Additionally, with software getting friendlier and easier to use, in the future you won’t have to think about the notion of going out to the Internet; software will make all this content readily available and easy to use. You’ll have all kinds of devices available that enable you to get at information easily. And what we used to call “going out to the Internet” will be irrelevant. That notion will disappear.

Suggested Citation

  • Herbert Meyers & Richard Gerstman, 2001. "A Look Ahead: E-Biz in the New Millennium," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), branding@thedigitalage, chapter 12, pages 156-169, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-0546-8_13
    DOI: 10.1057/9781403905468_13
    as

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