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Lloyds: a Deviant Case, Rejecting Universal Banking

In: The Big Four British Banks

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  • David Rogers

Abstract

An analysis of institutions that do not fit existing paradigms often reveals more significant insights about the industries of which they are a part than does a similar analysis of those that fit the mould. Lloyds is such a case in the recent history of its industry, and an analysis of its leadership and strategic choices since the early 1970s can tell us a lot about the recent evolution of British banking and about what configurations of strategy and organization are likely to distinguish the high from the low performers in the future.

Suggested Citation

  • David Rogers, 1999. "Lloyds: a Deviant Case, Rejecting Universal Banking," Palgrave Macmillan Books, in: The Big Four British Banks, chapter 0, pages 42-66, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-27760-5_4
    DOI: 10.1007/978-1-349-27760-5_4
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