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Wise Before the Event: The Creation of Corporate Fulfilment

In: International Business

Author

Listed:
  • Peter J. Buckley
  • Malcolm Chapman

Abstract

Social anthropologists have generated a considerable literature on the way in which ethnic groups organise their history, in order to use it in the definition of their modem and often rapidly changing) identity: as the modem identity changes, so the history (as perceived, interpreted and remembered) changes as well. General related work on this theme can be found in the monograph produced as a result of the 1987 annual conference of the Association of Social Anthropologists of Britain and the Commonwealth, entitled History and Ethnicity see Tonkin, McDonald and Chapman, 1989).It is the argument of this chapter that there are interesting corporate equivalents: that in this, as in many other areas, there are useful analogies to be found between ethnic groups and corporations.

Suggested Citation

  • Peter J. Buckley & Malcolm Chapman, 1998. "Wise Before the Event: The Creation of Corporate Fulfilment," Palgrave Macmillan Books, in: International Business, chapter 11, pages 267-286, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-26416-2_11
    DOI: 10.1007/978-1-349-26416-2_11
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