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Productivity and Profitability Decisions and Information Requirements

In: Managing Retail Productivity and Profitability

Author

Listed:
  • David Walters
  • Dominic Laffy

Abstract

Chapter 7 concluded with an overview of the productivity and profitability process. A summary of the main components of the process is: identifying customer expectations and potential response options; appraising corporate performance expectations for strategic and operational productivity and profitability; identifying the performance criteria for strategic and operational productivity and profitability; and setting objectives for customer and corporate responses. We continue with these issues in this chapter. In Figure 8.1 we introduce the decision flow process whereby corporate response to customer expectations is examined and during which the issues of competitors’ activities and responses are considered, together with other external influences such as technological development (a major concern for productivity decisions) and social and economic trends (both of which have a strong influence on shaping customer expectations). Given that these are important and within the decision-making process are assumed to be so, they will be reflected in both the response options and in the corporate expectations emerging at this stage of the process.

Suggested Citation

  • David Walters & Dominic Laffy, 1996. "Productivity and Profitability Decisions and Information Requirements," Palgrave Macmillan Books, in: Managing Retail Productivity and Profitability, chapter 8, pages 177-197, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-24621-2_8
    DOI: 10.1007/978-1-349-24621-2_8
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