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Understanding How the Business Makes Decisions: Corporate Strategy, Critical Success Factors and Strategy Implementation

In: Retailing Management

Author

Listed:
  • David Walters

    (European Business School)

Abstract

The purpose of this book is to explore the implementation issues of strategy decisions and to do this requires an understanding of how the business functions. In this first chapter we discuss these functions within the context of revenue generation, margin and management and cashflow management. Our interests are much more concerned with the management of these business functions rather than the accounting procedures that they present managers.

Suggested Citation

  • David Walters, 1994. "Understanding How the Business Makes Decisions: Corporate Strategy, Critical Success Factors and Strategy Implementation," Palgrave Macmillan Books, in: Retailing Management, chapter 1, pages 1-28, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-23488-2_1
    DOI: 10.1007/978-1-349-23488-2_1
    as

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