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Global Competitiveness through Strategic Alliances: The Case of the German and Japanese Chemical Industries

In: The Global Competitiveness of the Asian Firm

Author

Listed:
  • Yoshiya Teramoto
  • Tohru Takai
  • Frank-Juergen Richter

Abstract

The world’s economy is undergoing an exciting restructuring process; the Comecon states are opening up to the market economy, German reunification brings with it a totally new economic set-up, the Asian Pacific countries are pushing development of their economies ever further, and Western Europe is expanding the EC common market. The US is seeking to regain its economic supremacy, and Japan continues her own relentless economic growth. The economic restructuring process also has consequences for the global competitiveness of the concerned companies: managers have to reformulate the global strategies of their companies to face the new circumstances.

Suggested Citation

  • Yoshiya Teramoto & Tohru Takai & Frank-Juergen Richter, 1994. "Global Competitiveness through Strategic Alliances: The Case of the German and Japanese Chemical Industries," Palgrave Macmillan Books, in: Hellmut Schütte (ed.), The Global Competitiveness of the Asian Firm, chapter 17, pages 304-331, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-23423-3_17
    DOI: 10.1007/978-1-349-23423-3_17
    as

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