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Zust Ambrosetti, SpA: Adopting a European Perspective

In: European Corporate Strategy

Author

Listed:
  • Oliver L. Landreth

Abstract

Chapter 4 brought to light the key macroeconomic trends that will be affecting the truck manufacturing industry during the decade of the 1990s. But the future of the truck manufacturing industry is inevitably tied to the potential of its client sectors. One of the largest segments served by truck manufacturers is that of merchandise transporters, whose function it is to ensure the safe and efficient transport of goods on behalf of individual and corporate clients, within Europe and throughout the rest of the world.

Suggested Citation

  • Oliver L. Landreth, 1992. "Zust Ambrosetti, SpA: Adopting a European Perspective," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 5, pages 73-83, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-22313-8_5
    DOI: 10.1007/978-1-349-22313-8_5
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