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FAI SpA: The Challenges of Growth

In: European Corporate Strategy

Author

Listed:
  • Oliver L. Landreth

Abstract

Chapter 2 aimed to show not only the strategy opted for by a major multinational to confront the decade ahead, but also to bring to light the various types of problems or conflicts that can surface in a cross-cultural merger. At the root of these problems lie the challenges inherent in the creation of a new corporate identity that must, by definition, encompass the ways of the old companies as well as the differences resulting from the respective cultural heritages. Yet not all companies in Europe are multinationals: most, in fact, are not.

Suggested Citation

  • Oliver L. Landreth, 1992. "FAI SpA: The Challenges of Growth," Palgrave Macmillan Books, in: European Corporate Strategy, chapter 3, pages 43-53, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-349-22313-8_3
    DOI: 10.1007/978-1-349-22313-8_3
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