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Great British City Breaks: Marketing Consortium

In: Marketing for Tourism

Author

Listed:
  • Les Lumsdon

Abstract

(a) To evaluate different channels of distribution for the sale of short break packages (b) Assess ways of selling to groups

Suggested Citation

  • Les Lumsdon, 1992. "Great British City Breaks: Marketing Consortium," Palgrave Macmillan Books, in: Marketing for Tourism, chapter 7, pages 63-73, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-21946-9_7
    DOI: 10.1007/978-1-349-21946-9_7
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