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Populists in Coventry: Mercia Sound

In: News in the Regions

Author

Listed:
  • Alastair Hetherington

Abstract

Mercia Sound’s newsroom is unashamed about its character. It is ILR’s version of a popular tabloid newspaper, but without the page 3 girls. It aims at the popular market — according to its head of news, Colin Palmer — and it ‘must be realistic about that’. Its news is pitched towards crime, human stories and events in the city of Coventry. Its audience is mainly in the city — where it claims a weekly reach of over 60 per cent — while it attracts listening percentages only in the 20s and 30s in the surrounding rural areas or in the more academic environments of Kenilworth or Warwick. As one critic from those areas said, ‘they treat Warwickshire as a rather “twee” place full of farmers’.

Suggested Citation

  • Alastair Hetherington, 1989. "Populists in Coventry: Mercia Sound," Palgrave Macmillan Books, in: News in the Regions, chapter 16, pages 151-153, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-19952-5_16
    DOI: 10.1007/978-1-349-19952-5_16
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