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Cost Analysis

In: Marketing and Economics

Author

Listed:
  • Merlin Stone

Abstract

For the marketing manager an important informational input into his decision making process is that concerning his firm’s efficiency in using resources, in particular what it costs his firm to produce particular products and market them in particular ways. It helps if marketing management is able to assess independently the cost information supplied by accountants as data on which to base those marketing decisions. Let us consider an example to show how understanding cost analysis can improve marketing performance.

Suggested Citation

  • Merlin Stone, 1980. "Cost Analysis," Palgrave Macmillan Books, in: Marketing and Economics, chapter 6, pages 69-78, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-16426-4_6
    DOI: 10.1007/978-1-349-16426-4_6
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