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The Leader as Strategist

In: Energise Your Enterprise

Author

Listed:
  • Peter Wickens

Abstract

My colleague, David Jackson, got it right when he said in his book, Dynamic Organisations: Many believe strategy is about what happens in the future. Strategy is here and now [my emphasis]. This misconception leads people away from action into interminably long planning cycles. One of Jack Welch’s early actions when he took over at General Electric was to dismantle the corporate strategic planning group. He pronounced the corporate strategy to be the now celebrated, ‘No. 1 or No. 2 in every market we serve.’ That is all the strategy GE needed!

Suggested Citation

  • Peter Wickens, 1999. "The Leader as Strategist," Palgrave Macmillan Books, in: Energise Your Enterprise, chapter 3, pages 41-51, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14920-9_4
    DOI: 10.1007/978-1-349-14920-9_4
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