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Convenience, Comparison and the Retail Results

In: The Future of Shopping

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  • Julian E. Markham

Abstract

For those involved in the retail and merchandising industries, it is sometimes more difficult to perceive the broad changes reshaping the environment than for onlookers on the outside. We may also forget how vital the retail function is to the economy and to society as a whole. If we can view the basic fundamentals which help make retailing such an important industry, we can begin to understand the changes taking place and think of responses to the challenges.

Suggested Citation

  • Julian E. Markham, 1998. "Convenience, Comparison and the Retail Results," Palgrave Macmillan Books, in: The Future of Shopping, chapter 16, pages 188-194, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14797-7_17
    DOI: 10.1007/978-1-349-14797-7_17
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