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Overview: The Key Conclusions

In: E-Shock

Author

Listed:
  • Michael Kare-Silver

Abstract

It’s all happening very quickly. In just five years since it went commercial the Internet is proving to be one of the biggest phenomena business has seen. Bursting onto the scene in 1994 it has caused a major rethink on how to sell products and services to consumers. Many companies are rushing to explore this new opportunity. What potential does it hold, will it impact and if so, when?

Suggested Citation

  • Michael Kare-Silver, 1998. "Overview: The Key Conclusions," Palgrave Macmillan Books, in: E-Shock, chapter 1, pages 7-24, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14774-8_2
    DOI: 10.1007/978-1-349-14774-8_2
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