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Epilogue

In: Creating Value in the Digital Era

Author

Listed:
  • Alf Chattell

Abstract

The success of every company increasingly depends on its ability to create a better future, one customer at a time. In other words, on its ability to pursue exciting purposes that lead to new possibilities and the creation of arresting solutions. The digital technologies are at the heart of the transformations that make this possible. The paradox of the Digital Era is that as digital technologies grow in their power, availability and ease of use, they are ushering in an era of human intensity. At the same time as the flow of mundane activity to digital machines is accelerating, a growing array of powerful digital tools are making it possible to amplify human qualities: the senses, consciousness, imagination, and the power to make a difference on a human scale. In the 21st century, human intensity — not capital or machine intensity — will be the factor distinguishing one company from another. The leaders will be known for how much of human qualities such as insight, imagination and innovation they can pack into their products and services. And for their success in a business contest that is future-creating minds vs. future-creating minds.

Suggested Citation

  • Alf Chattell, 1998. "Epilogue," Palgrave Macmillan Books, in: Creating Value in the Digital Era, chapter 10, pages 243-246, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14711-3_11
    DOI: 10.1007/978-1-349-14711-3_11
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