IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-14089-3_9.html
   My bibliography  Save this book chapter

The Changing Nature of the Marketing Profession and the Implications for Requirements in Marketing Education

In: Marketing in Evolution

Author

Listed:
  • Michael J. Thomas

Abstract

In 1985, my colleague Michael Baker was the national chairman of the (as it was then designated) Institute of Marketing. This year (1995) I have had the honour of becoming only the second professor in the history of the body to be chairman of the Chartered Institute of Marketing, the Royal Charter having been granted in 1989. As in many other matters, I have trodden a path pioneered by Michael Baker. That the two professors who have held the post should both be from Strathclyde University is itself remarkable since the chairman is elected by the Institute membership, which consists of professional marketing managers and directors (26000 of them). That members have supported both of us suggests that we are both credible in the eyes of practitioners, and that they have been prepared to listen to both of us as we have played a role in directing the profession towards the future, at the level of students and at the practitioner level.

Suggested Citation

  • Michael J. Thomas, 1998. "The Changing Nature of the Marketing Profession and the Implications for Requirements in Marketing Education," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 9, pages 190-205, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14089-3_9
    DOI: 10.1007/978-1-349-14089-3_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-14089-3_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.