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Community Relations

In: Strategic Public Relations

Author

Listed:
  • Warren Newman

Abstract

I start with two statements which the Institute of Public Relations Board of Management has decided will supplement its long-standing definition of public relations: Public relations is about reputation — the effect of what you do, what you say and what others say about you. Public Relations Practice is the discipline that looks after reputation — with the aim of earning understanding and support, and influencing opinion and behaviour.

Suggested Citation

  • Warren Newman, 1995. "Community Relations," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 6, pages 95-105, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13481-6_6
    DOI: 10.1007/978-1-349-13481-6_6
    as

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