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Distribution Channels

In: How to Market Computers and Information Technology

Author

Listed:
  • Hamish E. Macarthur
  • Merlin Stone

Abstract

A distribution channel is the mechanism by which a product or service is made available to the customer. It can be defined institutionally (dealers, retailers) or as a set of tasks. A channel consists of two processes: (1) A physical process — concerned with the non-monetary aspects of physical distribution, warehousing, retail location, etc. We might call this aspect the production or logistics aspect of distribution. (2) A commercial process — the process by which title is transferred from the supplier to the final customer and payment transferred from him.

Suggested Citation

  • Hamish E. Macarthur & Merlin Stone, 1994. "Distribution Channels," Palgrave Macmillan Books, in: How to Market Computers and Information Technology, edition 0, chapter 0, pages 128-161, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13402-1_8
    DOI: 10.1007/978-1-349-13402-1_8
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