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Managing Customer Appreciation

In: How to Appreciate Your Customers

Author

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  • B. H. Elvy

Abstract

In previous chapters we have examined some of the emotional factors that impinge on the purchasing function and suggestions have been made for responding to them in a manner that will improve customer relations. These need to be codified and adopted as an essential aspect of company policy. In this and in succeeding chapters, we shall discuss how this may be achieved. What is required is a programme for the introduction of customer appreciation.

Suggested Citation

  • B. H. Elvy, 1995. "Managing Customer Appreciation," Palgrave Macmillan Books, in: How to Appreciate Your Customers, chapter 7, pages 103-121, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-13289-8_7
    DOI: 10.1007/978-1-349-13289-8_7
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