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The Psychology of Names

In: Branding: A Key Marketing Tool

Author

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  • Leslie Collins

Abstract

A name is a simple thing; it is a label — although there is also an element of mystery and magic about it. If we give a name to something which did not have one before it is like bringing that thing into existence for the first time. It seems to add an extra dimension to anything if we give it a name. A name is also capable, with familiarity and repetition, of being a kind of incantation.

Suggested Citation

  • Leslie Collins, 1992. "The Psychology of Names," Palgrave Macmillan Books, in: John M. Murphy (ed.), Branding: A Key Marketing Tool, edition 0, chapter 3, pages 22-31, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-12628-6_3
    DOI: 10.1007/978-1-349-12628-6_3
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    Cited by:

    1. Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "A Comparative Analysis Regarding Brand Name Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(9S), pages 79-86, May.

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