IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-10352-2_1.html
   My bibliography  Save this book chapter

Introduction: The Electronic Soapbox

In: The Phenomenon of Political Marketing

Author

Listed:
  • Nicholas J. O’Shaughnessy

Abstract

‘Political Marketing’ — a term we see increasingly in newspapers, a part now of the baggage of conventional orthodoxy — has come into its own with popular recognition that it is a convenient shorthand for something people recognise as central to the operations of their democracy. In 1988 the Presidential campaign confirmed yet again the magnetism of approaches that conceived of politics as a product marketing exercise, with chairmen of major advertising agencies backing top Republican candidates Dole (Gray Advertising) Kemp (BBDO) and Bush (the ex-Chairman of Young and Rubicam).

Suggested Citation

  • Nicholas J. O’Shaughnessy, 1990. "Introduction: The Electronic Soapbox," Palgrave Macmillan Books, in: The Phenomenon of Political Marketing, chapter 1, pages 1-16, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-10352-2_1
    DOI: 10.1007/978-1-349-10352-2_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-10352-2_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.