IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-06844-9_6.html
   My bibliography  Save this book chapter

Financial Markets

In: Survey Research for Managers

Author

Listed:
  • Peter F. Hutton

    (Market & Opinion Research International Ltd (MORI))

Abstract

Summary Financial markets are fast expanding in size and sophistication. An industry which used to service defined market segments has seen these segments increasingly blur at the edges. An industry which used to be able to wait for customers to come to it has woken up to the need to market its services, or suffer the consequences of not so doing. Market research has provided a different perspective within which the banks, insurance companies, building societies and a host of other financial institutions have come to redefine their objectives and priorities for the future. The crude division between the markets for personal and corporate financial services obscures the tremendous diversity of these services. For many of these the industry is only just waking up to the potential for using survey research as a basis for sound decision-making.

Suggested Citation

  • Peter F. Hutton, 1988. "Financial Markets," Palgrave Macmillan Books, in: Survey Research for Managers, chapter 6, pages 133-147, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-06844-9_6
    DOI: 10.1007/978-1-349-06844-9_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-06844-9_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.