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Survey Research for Management Decision-making

In: Survey Research for Managers

Author

Listed:
  • Peter F. Hutton

    (Market & Opinion Research International Ltd (MORI))

Abstract

In the last decade, Britain’s annual inflation rate has risen to 18 per cent and fallen to under 3 per cent; the average world price of oil has fluctuated between $13 and $37 per barrel; technological change has revolutionised some industries and decimated others; interest rates have soared to unprecedented levels; the exchange rate of the pound against the US dollar has fluctuated between $1.04 and $2.45 and the annual growth rate of the gross national product (GNP) has ranged from −2.3 per cent to +3.5 per cent. Despite government efforts to discourage the trend, taxes have generally risen as a proportion of national income during the decade.

Suggested Citation

  • Peter F. Hutton, 1988. "Survey Research for Management Decision-making," Palgrave Macmillan Books, in: Survey Research for Managers, chapter 1, pages 1-21, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-06844-9_1
    DOI: 10.1007/978-1-349-06844-9_1
    as

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