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Speedcraft Transport

In: Managing Manufacturing Operations: Analysis and Discussion

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  • T. A. J. Nicholson

Abstract

The case provides an opportunity to examine the particular characteristics of operations management in a company manufacturing large assembled products with long lead times where any one order forms a significant part of the order book. Often in these companies much effort is devoted to design and development work where individual skills are accumulated. At any time, much of the order book may be at risk, each contract requiring a long signing-up period. The marketing skill is a very intense activity, oscillating between too much success and too little. But to be efficient in cost terms, production must carry on at a reasonably steady level. The challenge is to know how to live with the imbalance between these two factors.

Suggested Citation

  • T. A. J. Nicholson, 1978. "Speedcraft Transport," Palgrave Macmillan Books, in: Managing Manufacturing Operations: Analysis and Discussion, chapter 8, pages 32-36, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-04012-4_8
    DOI: 10.1007/978-1-349-04012-4_8
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