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‘A Single Firm Against a Nation’

In: Rolls-Royce

Author

Listed:
  • Ian Lloyd

Abstract

Late in 1930 Hives went over to examine the situation at Springfield, and on his return advised the board that the main machining shop had been dismantled and the machines sold in conformity with the earlier decision to cease manufacture. He nevertheless believed that the Springfield organisation was well equipped to act as a selling agency for the English company. They would continue to make bodies for the English chassis, most of the Brewster machinery having been moved over and installed at Springfield. After affirming that ‘the American market is really in our own hands’, Hives went on to enumerate some of the difficulties which he foresaw in exploiting it. Prices in the United Kingdom, he said, were twice the pre-war prices, while those in the United States were half the pre-war level. For this reason he considered that a vast selling organisation would be required. This had already been built up by Springfield and he proposed that it should not be abandoned.

Suggested Citation

  • Ian Lloyd, 1978. "‘A Single Firm Against a Nation’," Palgrave Macmillan Books, in: Rolls-Royce, chapter 6, pages 71-82, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-03914-2_6
    DOI: 10.1007/978-1-349-03914-2_6
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