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Retail and Depot Location

In: Effective Marketing Logistics

Author

Listed:
  • Graham Buxton

Abstract

It is evident that a system designed to move a company’s products from points of production to points of consumption must provide facilities for the holding of stock in order to equalise supply and demand, and thus overcome what we have previously referred to as the discrepancy of assortments’. There are two broad classes of such facilities characteristic of marketing logistics systems: break-bulk and reassembly facilities, and shopping facilities. The first class includes distribution depots, or warehouses, situated at strategic points within the physical distribution system with respect to (1) the location of a company’s manufacturing facilities and (2) the location and patterns of purchasing behaviour of the company’s customers. The second class may be redefined as retailing facilities, and here a company is concerned with decisions about the types of retail outlet most suitable for its products, and which particular outlets to distribute through. Thus, location lies at the heart of the marketing logistics decision process.

Suggested Citation

  • Graham Buxton, 1975. "Retail and Depot Location," Palgrave Macmillan Books, in: Effective Marketing Logistics, chapter 4, pages 75-98, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-02101-7_4
    DOI: 10.1007/978-1-349-02101-7_4
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