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Designing a Marketing Logistics System

In: Effective Marketing Logistics

Author

Listed:
  • Graham Buxton

Abstract

In this chapter we are concerned with the development of appropriate procedures for the setting up of a marketing logistics system. The model which we shall use as a basis for our design framework can be defined in terms of the major steps, or stages, of the planning process: that is, the stages involved in designing a marketing logistics system are viewed as being analogous to the accepted stages of the planning process in management. Therefore, we need to spend a little time clarifying what we mean by planning, and then we shall elaborate on a planning model in order to set the scene for a more detailed evaluation of the system design process as it applies to marketing logistics.

Suggested Citation

  • Graham Buxton, 1975. "Designing a Marketing Logistics System," Palgrave Macmillan Books, in: Effective Marketing Logistics, chapter 2, pages 26-49, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-02101-7_2
    DOI: 10.1007/978-1-349-02101-7_2
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