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Circular Business Models: Evaluation, Enablers, and Ecosystems

In: Waste to Wealth

Author

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  • Peter Lacy
  • Jakob Rutqvist

Abstract

The five circular business models not only prepare companies for a resource-constrained future, but they also help companies understand customer behavior and preferences in entirely new ways and provide competitive advantage in the short term. Many companies are noticing competitors and start-ups adopting these models, and some are painfully realizing that early adopters of circular principles are beginning to dominate markets and win approval in large customer segments.

Suggested Citation

  • Peter Lacy & Jakob Rutqvist, 2015. "Circular Business Models: Evaluation, Enablers, and Ecosystems," Palgrave Macmillan Books, in: Waste to Wealth, chapter 0, pages 117-130, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-53070-7_9
    DOI: 10.1057/9781137530707_9
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