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The Need for Care

In: Empathetic Marketing

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  • Mark Ingwer

Abstract

Marcus was never fatalistic before his injury. The T-bone collision at the stoplight was out of his control. He was fortunate that neither he nor anyone else was killed. In the weeks after the car accident, his stalwart motivation to resume life as normal didn’t wane. He believed in the virtue of perseverance, the notion that despite life’s randomness, there was always a way out of turmoil. The surgeries for his injuries were trouble free, and the early stages of rehab were a breeze.

Suggested Citation

  • Mark Ingwer, 2012. "The Need for Care," Palgrave Macmillan Books, in: Empathetic Marketing, chapter 0, pages 185-206, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-51200-0_9
    DOI: 10.1007/978-1-137-51200-0_9
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