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Epilogue

In: BUYographics

Author

Listed:
  • Matt Carmichael

Abstract

WHEN A HIGH-PROFILE PRODUCT LAUNCH FAILS, BUSINESS REPORTERS AND pundits are quick to offer opinions on what went wrong. Blame gets assigned to the marketing, to the product development, to the packaging itself. All of this happens from the outside. The marketer itself might order an internal audit or postmortem of what failed and how it can be fixed next time around.

Suggested Citation

  • Matt Carmichael, 2013. "Epilogue," Palgrave Macmillan Books, in: BUYographics, pages 175-178, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-51027-3_12
    DOI: 10.1007/978-1-137-51027-3_12
    as

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