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The Scholarship on Motivation

In: The Science of Why

Author

Listed:
  • David Forbes

Abstract

Throughout these pages, you’ve discovered nine core motivations that drive all consumer behavior. I’ve attempted to map these ideas out in a way that makes it easy for you to think about how to incorporate some of them into your own business almost immediately—as soon as you close the covers of this book, if not sooner. I also hope that your new viewpoint on consumer motivation brings you great success.

Suggested Citation

  • David Forbes, 2015. "The Scholarship on Motivation," Palgrave Macmillan Books, in: The Science of Why, chapter 0, pages 215-221, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-50204-9_16
    DOI: 10.1057/9781137502049_16
    as

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