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Ideas

In: Agency

Author

Listed:
  • Rick Webb

Abstract

In no industry will you find so much talk about ideas. The power of ideas. The importance of ideas. The value of ideas. But before too long, you’ll realize that, at its core, an eternal debate permeates the advertising industry. Is it the idea? Or the execution. Witness the following quotes: There’s just a tremendous amount of craftsmanship in between a great idea and a great product. —Steve Jobs But the truth is, it’s not the idea, it’s never the idea, it’s always what you do with it. —Neil Gaiman A really great talent finds its happiness in execution. —Johann Wolfgang von Goethe Genius is one percent inspiration, ninety-nine percent perspiration. —Thomas Edison Originality is nothing but judicious imitation. —Voltaire Good artists borrow. Great artists steal. —T.S. Elliot, Pablo Picasso, Igor Stravinsky, and God knows who else. The secret to creativity is knowing how to hide your sources. —Albert Einstein (apocryphal)1

Suggested Citation

  • Rick Webb, 2015. "Ideas," Palgrave Macmillan Books, in: Agency, chapter 7, pages 39-44, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-50122-6_8
    DOI: 10.1007/978-1-137-50122-6_8
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