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Creating a Product in Your Service Firm

In: Agency

Author

Listed:
  • Rick Webb

Abstract

By now, you may be thinking that a start-up sounds like a potentially vastly more pleasant endeavor than a services company. You’re sitting there on a treadmill of endless pitches, billing, payroll, and cash flow management. Meanwhile, you’re looking over at your friend at some start-up with $10 million of venture capital in the bank, head down, building something awesome. You might start to wonder why you shouldn’t build one of those start-ups as well. Never mind that a start-up might be insanely more lucrative as a business. They also seem a lot more fun and, well, maybe even easier.

Suggested Citation

  • Rick Webb, 2015. "Creating a Product in Your Service Firm," Palgrave Macmillan Books, in: Agency, chapter 32, pages 281-294, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-50122-6_33
    DOI: 10.1007/978-1-137-50122-6_33
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