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Expanding Beyond Your Core

In: Agency

Author

Listed:
  • Rick Webb

Abstract

Inevitably in the course of your business, there will come a time when you will find yourself offering a service that you did not offer at the beginning. Often this will creep up on you—a developer might branch out to another coding language, or start accepting Photoshop documents for design, and doing some light CSS and graphic production work, whereas before you had strict guidelines on what you accepted. It might be more profound: your clients say they trust you on building websites, but it’s time you also took on social media content. You may even find yourself one day with a client who trusts you and loves you, for whom you’re suddenly doing print ads or a TV spot. It happens. Everything’s possible in this mixed up twenty-first century. Digital agencies doing print ads. Dogs and cats, living together. Mass hysteria.

Suggested Citation

  • Rick Webb, 2015. "Expanding Beyond Your Core," Palgrave Macmillan Books, in: Agency, chapter 30, pages 271-274, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-50122-6_31
    DOI: 10.1007/978-1-137-50122-6_31
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