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Working for Other Agencies

In: Agency

Author

Listed:
  • Rick Webb

Abstract

Depending on the type of consultancy you are thinking about creating, there is a very good chance that you will find yourself working with other agencies and consultancies as your clients. Indeed, if you plan on being a specialist shop, you may always find yourself working with agencies as clients. But even if you’re trying to build the next BBDO, you’re going to be working with other agencies, with them as the vendor and you as the client. The marketing ecosystem is phenomenally interconnected. On any one large brand today, there are literally dozens of agencies working on various aspects of the business. Some have direct relationships, but more often the agencies work together in a web of contracting and subcontracting.

Suggested Citation

  • Rick Webb, 2015. "Working for Other Agencies," Palgrave Macmillan Books, in: Agency, chapter 9, pages 75-85, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-50122-6_10
    DOI: 10.1007/978-1-137-50122-6_10
    as

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