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Spur Tree Spices

In: Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector

Author

Listed:
  • Densil A. Williams

    (University of the West Indies)

Abstract

The case of Spur Tree Spices provides a detailed description of how a small firm that manufactures sauces and spices in Jamaica is able to survive and prosper alongside larger and multinational firms that offer a similar product in the marketplace. The case traces the early beginnings of the firm, its expansion over time and also takes a look at its future. In addition, it focuses on the firm’s products, production processes, supply chain issues and quality control processes as well. Similarly, the case also looks at the governance of the business and the business environment within which the firm operates and extrapolates how this environment will impact on its future.

Suggested Citation

  • Densil A. Williams, 2015. "Spur Tree Spices," Palgrave Macmillan Books, in: Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector, chapter 2, pages 21-34, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-50032-8_2
    DOI: 10.1057/9781137500328_2
    as

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